Design News, April 2013

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News Source: Fisker Automotive Trends \\\ Breakthroughs \\\ Developments Fisker automotive co-founder Henrik Fisker predicts the atlantic will come in at about half the price of the Karma, which costs more than $100,000.  Fisker Says 'Plug-In Hybrids Make More Sense Than Pure Electrics' Fisker Automotive co-founder Henrik Fisker predicts the Atlantic will come in at about half the price of the Karma, which costs more than $100,000. the worldwide auto industry is taking the wrong path to environmental friendliness, Fisker Automotive co-founder Henrik Fisker told an audience at the recent Chicago Auto Show. "Every big car company is making one little electric car, mostly for satisfying its overall fleet average," Fisker explained to attendees at a luncheon sponsored by the Economic Club of Chicago. "But my prediction is we will have too many pure electric cars. Whereas, if you look at plug-in hybrids, there are a lot fewer of them and a lot more buyers." Fisker, whose company builds the plug-in hybrid Karma and the forthcoming Atlantic, said consumers want stylish vehicles that can be easily identified as ecofriendly, but they also want the vehicles to be practical. Today's battery-electric vehicles (BEVs) don't currently fit well in either of those categories, he said. "We don't think it's wise to have a giant battery," Fisker said of BEVs. "You're carrying around this giant battery, and it costs a lot of money for your daily commute. And when you really want to go far, you can't do it anyway." Fisker chided the automotive press for not taking care to distinguish between plug-in hybrids and pure electric cars. The result, he said, is that the low demand for pure electrics is being interpreted as a bad sign for plug-in hybrids. "A lot of people — journalists, as well — are putting this all in one big bowl and saying Design News | april 2013 | www.d esign n –30–

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